知(zhī)悉茶事(shì)，品萬象茶境

Know about tea and taste Vientiane tea

文(wén) | 幫利茶業(yè)市(shì)場(chǎng)中心

責任編輯 | Neve

新興亞洲的(de)機(jī)遇

美(měi)東(dōng)時(shí)間(jiān)2023年(nián)2月(yuè)5日(rì)，第29屆HBS哈佛商學院亞洲商務會(huì)議(yì)在馬薩諸塞州波士頓市(shì)的(de)哈佛大(dà)學舉行(xíng)。×本屆會(huì)議(yì)的(de)主題是(shì)——“新興亞洲的(de)機(jī)遇”，本次會(huì)議(yì)由哈佛商學院學生(shēng)會(huì)舉辦，共邀多(duō)位亞洲重要(yào)的(de)企業(yè)家(jiā)、投資機(j§ī)構、專家(jiā)學者出席這(zhè)場(chǎng)“思想盛宴”，共同探討(tǎo)亞洲企業(yè)的(de)布局與發展。

On February 5, 2023, the 29th HBS Harvard Business School Asi☆an Business Conference was held at Harvard University in Boston, Massachusetts.The theΩme of this conference is "Opportunities for Emergiσng Asia". This conference was organized by the Harvard Business School Student "Union. A number of important Asian entrepreneurs, investment ins≈titutions, experts and scholars were invited to attend this "Thought fe∏ast" to discuss the layout and development of Asian enterpris£es.

幫利茶業(yè)以亞洲企業(yè)代表的(de)身(shēn)份受邀參加本次HBS哈佛商學院亞洲商務會(huì)議(yì)，并在大(dà)會(huì)上(shàng)進行(xíng)了(le)演講分(fēn)享。

Benny Tea was invited to participate in the HBS Harvard §Business School Asia Business Conference as a represent™ative of Asian enterprises, and shared a speech at the conference .

中國(guó)茶企的(de)全球化(huà)機(jī)遇與挑戰

幫利茶業(yè)公司Wang Yufan女(nǚ)士作(zuò)為(wèi)幫利茶業(yè)董事(shì)長(cháng)張朝斌先生(shēng)的(de)代表進行(xíng)峰會(huì)主題演講，并分(fēn)享《中國(guó)茶企的(de)全球化(huà)機(jī)遇與挑戰》這(zhè)項議(yì)題，同時(shí)圍繞集團在亞洲發展遇見(jiàn)的(de)獨特的(de)機(jī)會(huì)，企業(yè)定位≥于亞洲實現(xiàn)新增長(cháng)所面臨的(de)挑戰，以及重塑企業(yè)集團的(de)方法和(¶hé)關鍵要(yào)點等多(duō)項議(yì)題進行(xíng)探討(tǎo)與分(fēn)享。

As the representative of Mr. Zhang Chaobin, the chairman of Benny Tea, Ms. Wang Yufan of Bβenny Tea Co., Ltd. delivered a keynote speech at the summit and shared the topic of &q≠uot;Globalization Opportunities and Challenges of Chinese Tea Enterprises".At the same time, ₹she discussed and shared many topics, such as the uniq™ue opportunities the group met in Asia, the challenges faced by enterpris★es positioning themselves in Asia to achieve new growth, and the methods and© key points of reshaping the enterprise group.

（圖為(wèi) 塔倫•卡納教授與幫利Wang Yufan女(nǚ)士合影(yǐng)）

此次論壇的(de)《企業(yè)集團》專題小(xiǎo)組由中歐國(guó)際工(gōng)商學院客座學術(shù)領袖、哈佛商學院爾赫·保羅·雷曼教席教授塔倫•卡納 (Khanna, Tarun)主持。塔倫•卡納教授在哈佛緻力于研究新興市(shì)場(chǎng)中企業(yè)家(jiā)精神如(rú)何驅動經濟和(hé)社£會(huì)發展，是(shì)發展中國(guó)家(jiā)多(duō)個(gè)創業(yè)企業(yè)的(de)聯合創始人(rén)，這(zhè)些(xi ē)企業(yè)遍布印度、中國(guó)、東(dōng)南(nán)亞和(hé)中東(dōng)。同一(♥yī)專題小(xiǎo)組的(de)參會(huì)企業(yè)有(yǒu)印尼力寶集團和(hé)印尼Jobubu集團。力寶集團是(shì)印尼最大(dà)的(de)金(jīn)融控股财團，由"印尼錢(qián)王"李文(wén)正與印尼首富林(lín)紹良攜手創立，旗下(xià)控有(yǒu)各國(guó)上(shàng)市₽(shì)企業(yè)20多(duō)家(jiā)，投資領域包括商業(yè)銀(yín)行(xíng)、保險、房(fáng)地(dìλ)産、百貨超市(shì)、制(zhì)造業(yè)、信息技(jì)術(shù)、基礎設施、傳媒、醫(yī)療和(hé)娛↓樂(yuè)服務業(yè)等，投資區(qū)域遍及印尼、新加坡、美(měi)國(guó)、澳大(dà)利亞和(hé)中國(guó)，企業(yè)總資産規模達200多(duō)億美(měi)元。

The "Enterprise Group" panel of this forum was chaired by Khanna♥, Tarun, the visiting academic leader of CEIBS and the co-profe§ssor of Erch Paul Lehman of Harvard Business School.At Harvard, Professor Taren Kana is com✔mitted to studying how entrepreneurship drives economic and soci♠al development in emerging markets. He is the co-founder of many entrep★reneurial enterprises in developing countries, which are located in India, China, Southe✔ast Asia and the Middle East. The enterprises participating in the same theme÷ group include Indonesia Lippo Group and Indonesia Jobub u Group.Lippo Group is the largest financial holding consortium ♥in Indonesia. It was founded by Li Wenzheng, the "king of Indonesπian money", and Lin Shaoliang, the richest person in Indonesia,Lippo Group controls mor≠e than 20 listed companies in various countries. Its investm®ent fields include commercial banks, insurance, real estate, d'epartment stores, manufacturing, information technology, infrastructure, media, medical and ent®ertainment services, and its investment areas cover Indonesia,δ Singapore, the United States, Australia and China.The total asset size of t₹he enterprise reached more than 20 billion dollars.

在會(huì)議(yì)論壇上(shàng)，幫利與在場(chǎng)的(de)嘉賓一(yī)同縱觀古今，看(kàn)中國(guó)茶葉的(de)演變，追溯中國(guó)茶的(de)前世今生(shēng)。中國(guó)茶文(wén)化(huà)發源的(de)曆史悠久，中國(guó)人(rén)煮飲奶茶已有(yǒu)一(γyī)千多(duō)年(nián)的(de)曆史，自(zì)九十年(nián)代中期以來(lái)我國(guó)經濟結構發生(shēng)了(le)明(míng≠)顯改變，消費(fèi)對(duì)經濟增長(cháng)的(de)拉動作(zuò)用(yòng)逐年(nián)上(shàng)升。人(rén)們對(duì)現(xiàn)制(zhì)茶飲從(có↕ng)傳統的(de)解渴消暑、味覺滿足、緩解壓力等基礎功能(néng)到(dào)向高(gāo)顔值産品治愈£的(de)精神需求以及身(shēn)材管理(lǐ)、健康養生(shēng)的(de)需求過渡。于是(shì)，新中式茶飲這(zhè)一(yī)概念誕生(s§hēng)并快(kuài)速發展，形成新興業(yè)态和(hé)産業(yè)鏈。

At the conference, Benny and the guests looked at the ancient and modern times, reviewed the evol∏ution of Chinese tea, and traced the past and present of Chinese tea.The origin of Chinese tea ↕culture has a long history. Chinese people have been drinking milk tea for more< than 1000 years. Since the mid-1990s, China's economic structure has changed significantl<y, and the role of consumption in driving economic growth has increased year by year. Pe¶ople's demand for ready-made tea has transited from the traditional basic functions of reliδeving thirst and heat, satisfying taste, relieving stress, to the spiritual needs of high beauty p•roducts, as well as the needs of body management and health preservation. As a resul↔t, the concept of new Chinese tea was born and developed rapidly, fo₩rming a new business form and industrial chain.

相(xiàng)關數(shù)據表明(míng)，我國(guó)的(de)新茶飲千億市(shì)場(chǎng)持續擴大(dà)，充滿了(le)機(jī)遇與挑戰。2022年(nián)，新茶飲門(mén)店(diàn)數(shù)48.6萬，連鎖化(huà)率55.2%。我國(guó)新茶飲市(shì)場(chǎng)規模從(cóng)2017年(nián)的(de)422億增長(cháng)至2021年(nián)的(de)1003億元，年(nián)複合增長(cháng)率直超過20%。2020年(nián)疫情局部地(dì)區(qū)爆發後，新茶飲市(shì)場(chǎng)整體(tǐ)有(yǒu)一(yī)個(gè)明(míng)顯的(de )增長(cháng):2021年(nián)穩步踏上(shàng)千億規模;而2022年(nián)疫情席卷中華大(dà)地(dì)，市(shì)場(chǎng)規模的(de)最理(lǐγ)想狀态可(kě)達到(dào)1040 億元，基本與2021年(nián)持平。

Relevant data shows that China's new tea drinking market has continued to expand aπnd is full of opportunities and challenges. In 2022, the number of new tπea drinking stores will be 486000, with a chain rate of 55.2%. The scale of China'>;s new tea market has increased from 42.2 billion yuan in 201↔7 to 100.3 billion yuan in 2021, with a compound annual growth rate of  more than 20%. After the outbreak of the epidemic in local areas in 2020, the whole new t∞ea market has a significant growth: steadily set f<oot on a scale of 100 billion in 2021;In 2022, the epidemic swept across China, and the opt≈imal market size could reach 104 billion yuan, basically the same as in 2021.

随著(zhe)疫情防控政策的(de)調整，2023年(nián)第2季度後，國(guó)民(mín)消費(fèi)熱(rè)情有(yǒu)望被點燃，2023年(nián)新茶飲的(de)市(shì)場(chǎng)規模有(yǒu)望恢複至1450億元，恢複三年(nián)複合增長(cháng)率近(jìn)20%。

With the adjustment of epidemic prevention and control policies, after the second quarter​ of 2023, the national consumption enthusiasm is expected to be ignited, and the market size of nφew tea is expected to recover to 145 billion yuan in 2023, with a ☆three-year compound growth rate of nearly 20%.

幫利作(zuò)為(wèi)一(yī)家(jiā)專業(yè)的(de)餐飲用(yòng)茶與解決方案服務機(jī)構，以及新中式茶飲的(de)上(shàng)遊茶葉供應商，排行(xíng)中國(guó)餐飲用(yòng)茶供應鏈行(xíng)業(∑yè)茶葉産量前三甲，并與各大(dà)知(zhī)名茶飲品牌和(hé)餐飲業(yè)品牌都(dōu)保持著(zhe)密切的(de)合作(zuò)。近(jìn)年(nián)來("lái)新式茶飲行(xíng)業(yè)原材料均保持上(shàng)漲趨勢。伴随消費(fèi)升級，消費(fèi)者©對(duì)食品安全和(hé)質量的(de)需求提升，茶葉、牛奶、水(shuǐ)果類生(shēng)産價格指數(shù)不(bù​)斷提升。

As a professional catering tea and solution service organizat£ion, and the upstream tea supplier of the new Chines±e tea, Benny ranks among the top three in the tea production☆ of the Chinese catering tea supply chain industry. A♥nd it has maintained close cooperation with various well-kno↓wn tea brands and catering industry brands.In recent years, the raw materials of th÷e new tea industry have maintained an upward trend. With the upgrading of‍ consumption, consumers' demand for food safety and quality has increased, a♠nd the production price index of tea, milk and fruit has continued to rise.

幫利鐘(zhōng)情茶葉制(zhì)造、咖啡制(zhì)造與茶飲創新，業(yè)務覆蓋整個(gè)中國(gπuó)，全球遠(yuǎn)銷至歐美(měi)及亞太地(dì)區(qū)，銷售業(yè)績突破3萬噸，并擁有(yǒu)國(guó)際先進水(shuǐ)平的(de)全自(zì)動茶葉精加工(gōng)生(shēng)産線。但(dàn)♦幫利的(de)業(yè)務不(bù)僅僅局限于茶葉制(zhì)造，同時(shí)也(yě)不(bù)斷緻力¥于茶葉國(guó)際貿易與茶文(wén)化(huà)傳承的(de)發展。

Benny loves tea manufacturing, coffee manufacturing and tea innovation.Its business cover's whole China, and has been exported to Europe, Ameγrica and Asia Pacific regions worldwide. Its sales performance h∏as exceeded 30,000 tons, and it has an internationally ad₽vanced full-automatic tea finishing production line.However,≤ Benny's business is not only limited to tea manufacturing, but also continuo₩usly committed to the development of tea international trade and tea culture inheritance.

幫利産業(yè)護城(chéng)河(hé)

在本次論壇的(de)《企業(yè)集團的(de)重塑》交流環節中，Wang Yufan女(nǚ)士提到(dào)了(le)沃倫巴菲特的(de)“經濟護城(chéng)河(hé)”概念，并和(hé)參會(huì)嘉賓分(fēn)享了(le)幫利在發展過程中投資創建的(de)兩大(dà)“護城(chéng)河(hé)”。

In the exchange link of "Reshaping Enterprise Groups" of this ™forum, Ms. Wang Yufan mentioned Warren Buffett's concept of "economic ¶moat" and shared with the participants the two "m§oats" that Benny invested in and created during the development process.

（圖為(wèi) 福州新之源生(shēng)态農(nóng)業(yè)科(kē)技(jì)發展有(yǒu)✘限公司）

福州市(shì)永泰縣具有(yǒu)悠久的(de)産茶曆史，早在唐代就(jiù)有(yǒu)生(shēng)産佳茗，明(míng)洪武年(nián)間(jiān)“永泰細茶”做(zuò)成了(le)綠(lǜ)茶貢品。2022年(nián)，幫利茶業(yè)在福州的(de)後花(huā)園——永泰，投資成立了(le)福州新之源生(shēng)态農(nóng)業(yè)科(kē)技(jì)發展有(yǒu)限公司。作(zuò)為(wèi)永泰塘前綠(lǜ)色産業(yè)園的(de)端頭企業(yè)，凝聚了(le)幫利關于茶行(xín"g)業(yè)發展的(de)思考和(hé)初心，緻力于成為(wèi)全球領先的(de)茶業(yè)全産業(yè)鏈解決方案鏈主企業(yè)，具有(yǒu)高(gāo)附加值、↔高(gāo)稅利、高(gāo)就(jiù)業(yè)等優勢。園區(qū)建成後，将提高(gāo)永泰的(de)就(jiù)業(yè)率，為(wèi)當地(dì)以及周邊地(d↓ì)區(qū)的(de)發展提供新的(de)經濟增長(cháng)點，聯動全省和(hé)全國(guó)産茶區(qū™)，促進茶行(xíng)業(yè)的(de)經濟發展。同時(shí)，園區(qū)特色的(de)“茶業(yè)+旅遊”模式不(bù)僅進一(yī)步推動了(le)茶文(wén)化(huà)的(de)普及，促進茶文(wén)化(huà)旅行(xíng)的(de)發展，而且為(wèi)永泰探索向工(gαōng)業(yè)和(hé)旅遊深度融合模式轉型發展提供了(le)思路(lù)，對(duì)社會(huì)經濟文(wén)化(huà)的(de)發展起到(dào)了(le)重要(yào)"作(zuò)用(yòng)。

Yongtai County of Fuzhou City has a long history of tea production. I☆t produced good tea as early as the Tang Dynasty. During the Hongwu period of the Ming Dynasty, &§quot;Yongtai Fine Tea" was made into a green tea tribute.In 2022, Benny Tea invested and esta₹blished Fuzhou Xin Zhiyuan Ecological Agriculture Technology Development Co., Ltd. in Yongtai$, the back garden of Fuzhou.As the end enterprise of Yongtai Tang♠ Green Industrial Park, it has gathered Benny's thinking and initial intention  on the development of the tea industry,and is committed to becoming the wo↔rld's leading enterprise in the whole tea industry chain solution chain, w✘ith the advantages of high added value, high tax profit, high employment, et₽c.After the completion of the park, it will increase the employment rate of₹ Yongtai, provide new economic growth points for the development of the local and surrounding areaπs, link the tea production areas of the province andα the whole country, and promote the economic developmen≥t of the tea industry.At the same time, the characteristic ​"tea industry+tourism" mode of the park not only further promoted th≠e popularization of tea culture and the development of tea culture tourism,✔ but also provided a train of thought for Yongtai to explore the transformation and develop∞ment to the deep integration mode of industry and tourism, and played an importa♣nt role in the development of social economy and culture.

（圖為(wèi) 廣西(xī)中肯茶業(yè)有(yǒu)限責任公司）

全球十朵茉莉花(huā)，8朵來(lái)自(zì)中國(guó)，6朵出自(zì)廣西(xī)橫州，橫州作(zuò)為(wèi)中國(guó)最大(dà)的(de)茉莉花(huā)種植，深加工(gōng)，茉莉花(huā)茶窨制(zhì)與精制(zhì)茶葉生(shēng)産基地(d≤ì)。北京葉嘉三味茶莊于2021年(nián)于廣西(xī)橫州投資建設廣西(xī)中肯茶業(yè)有(yǒu)限責任公司。項目建成後，将形成窨花(huā)生(shēng)産線、茉莉花(huā)傳統禮品茶分(fēn)裝線、自(zì)動罐裝茶飲生(shēng)産線、茶飲研發中心、世界茶葉與咖啡展示←中心、現(xiàn)代化(huà)工(gōng)業(yè)園區(qū)等六大(dà)核心生(shēng)産闆塊。将茉莉花(huā)傳統茶行(xíng)業(yè)與新式茶飲産業(yè)深度​融合發展，推進産業(yè)創新化(huà)、規模化(huà)和(hé)專業(yè)化(huà)發展，形成±橫州特有(yǒu)的(de)産業(yè)創新模式，使之成為(wèi)橫州特色優勢主導産業(yè)和(hé)驅動經濟發展α的(de)新引擎。

Of the ten jasmine flowers in the world, 8 come from China and 6 come from Hengzhou, Guangx±i.Hengzhou is China's largest jasmine planting, deep processing, jasmine tea scentin₩g and refined tea production base. Fuzhou Benny Tea Co., Ltd. invested and built Guangxi Zhongken >Tea Co., Ltd. in Hengzhou, Guangxi in 2021.After the completion of the project, →six core production segments will be formed, including the scented flower produc↑tion line, the jasmine traditional gift tea sub-packaging lin←e, the automatic canned tea production line, the tea R&D center, the world t♣ea and coffee exhibition center, and the modern industrial park.Deeply integrate th¶e development of jasmine traditional tea industry and new tea ind₹ustry, promote industrial innovation, scale and professional deveδlopment, and form a unique industrial innovation model of Hengzhou, making it become a dominant i•ndustry with Hengzhou characteristics and a new engine to dri≥ve economic development.

（圖為(wèi)《故宮貢茶圖典》）

Wang Yufan女(nǚ)士在會(huì)議(yì)上(shàng)向嘉賓們介紹了(le)《故宮貢茶圖典》此書(shū)。2021年(nián)，幫利茶業(yè)董事(shì)長(cháng)、福建康正隆慶茶文(wén)化(huà)産業(yè)有(yǒu)限公司創始人(rén)張朝斌先生(&shēng)擔任《故宮貢茶圖典》副主編，參與編寫與出版了(le)中國(guó)茶史上(shàng)第一(yī)部有(yǒu)關宮廷貢茶的(de)實物(wù)圖錄。清代是(shεì)茶文(wén)化(huà)的(de)一(yī)大(dà)轉折點，茶館文(wén)化(huà)、茶俗文(wén)化(huà)盛行(xíng )，茶文(wén)化(huà)深入市(shì)井，走向世俗，從(cóng)皇家(jiā)貴族、文(wén)人(rén)雅士之中走進千家(jiā)萬戶。《故宮貢茶圖典》此書(shū)較★為(wèi)系統地(dì)對(duì)清代貢茶進行(xíng)了(le)發掘和(hé)研究，展示了(le)貢茶的(de)茶葉及包裝原貌。幫利一(yī)直緻力于研究挖掘古代燦爛的(de)茶文(wén)↔化(huà)，并加以繼承和(hé)創新。中國(guó)茶文(wén)化(huà)源遠(yuǎn)流長(cháng)，博大(dà)精深，是(shì)取之不(bù)盡、用™(yòng)之不(bù)竭的(de)偉大(dà)寶藏，是(shì)發展當代中國(guó)茶文(wén)化(h§uà)的(de)主要(yào)源泉。

Ms. Wang Yufan introduced the book "Tribute T©ea in the Collection of the Palace Museum" to the guests at the meeting.In 2021, M>r. Zhang Chaobin, Chairman of Benny Tea and founder of Fujian Kangzheng Longqing Tea Culture ♣Industry Co., Ltd., served as the deputy editor of "Tribute Tea in the Collection of↑ the Palace Museum", and participated in the preparatio n and publication of the first physical catalogue of imperial¶ tribute tea in the history of Chinese tea.The Qing≤ Dynasty was a major turning point of tea culture. Tea house culture and tea cuδstom culture prevailed. Tea culture went deep into the market a®nd became secular, and entered thousands of households from royal nobles an♦d scholars.”Tribute Tea in the Collection of the Palace Museum” systematically explores and ®studies the tribute tea of the Qing Dynasty, and shows the original a★ppearance of the tea and packaging of the tribute tea.Benny≠ has been committed to studying and excavating the ancient splendid tea culture, and inherit♣ing and innovating it. Chinese tea culture has a long history, is broad and∑ profound, is an inexhaustible great treasure, is the main source of d'evelopment of contemporary Chinese tea culture.

亞洲經濟一(yī)體(tǐ)化(huà)前進步伐逐步加快(kuài)，新中式茶飲的(de)亞洲市(shì)場(chǎng)處處是(shì)機(jī)遇，也(yě)處處充滿挑戰。通(tōng)過®本次HBS哈佛商學院亞洲商務會(huì)議(yì)，幫利與亞洲重要(yào)的(de)企業(yè)家(jiā)、投資機(jφī)構、專家(jiā)學者互相(xiàng)進行(xíng)了(le)全新的(de)、有(yǒu)利的(de)業(yè)務理(lǐ)念、∞行(xíng)業(yè)趨勢和(hé)洞見(jiàn)的(de)分(fēn)享，期待未來(lái)能(néng)夠朝著(zhe)共同方向努力，讓區(qū)域合作(zuò)更加緊密，為(wèi)新興<亞洲的(de)崛起添磚加瓦。

The pace of economic integration in Asia is gradually accelerating. ₩The Asian market for new Chinese tea is full of opportunities and challenges.Through this HBS H₹arvard Business School Asia Business Conference, B∑enny and important Asian entrepreneurs, investment insti↔tutions, experts and scholars shared new and beneficial business concepts, industry trends andα insights with each other, and looked forward to working together in the future to make regiφonal cooperation closer and contribute to the rise of emerging Asia.